The time a reader spends scanning a website before focusing on a particular section.
The amount of words on the page the average web user has time to read.
The range a cursor travels within the space of the average eye-gaze.
Percentage of iPad users who preferred that news stories to be laid out with an image and headline (no blurb).
source: First Impressions Form Quickly On the Web, Eye-Tracking Study Shows, Science Daily, Feb 2012
source: How People Read on the Web, NICHCY, August 2012
source: No Clicks, No Problem: Using Cursor Movements to Understand and Improve Search, Microsoft Research, May 2011
source: New Poynter Eyetrack research reveals how people read news on tablets, Poynter, October 2012
Studies have shown how people read on the web by tracking people’s eye movements and fixation points while they look at web content.
Users appreciate text that is aligned to the left side
Make keywords easy-to-spot by using bold or hyperlink form
Put the most important content first, in the opening sentences and paragraphs.
Make important information stand out
Using bullet points, headings and subheadings will help visitors to quickly identify key elements on your website.
Images get higher levels of attention and can improve readability.
Use short sentences and paragraphs and write in a way your target audience can understand and use the first time they read it
share information because it makes them feel more involved
say they process information more deeply, thoughtfully when they share it
pieces of content shared each day
Sharing content online impacts the way it is processed and how people perceive their role online.