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Juvenile Study 2

created using Athena template
published by noah genner

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DIGITAL ADOPTION
CHILDREN & TEENS
Measuring Attitudes and Adoption of Digital Content for Kids and Teens.
What format do teens who read ebooks prefer?
Parents
41%
Children
Teens
27%
27%
Who is currently reading ebooks?
Print
No Preference
Ebook
25%
Parents who read digitally are twice as likely to predict that their children will be reading 'significantly' more ebooks in the near future than parents who do not read ebooks.
Which format do teens who read ebooks prefer?
Book Apps
43%
Children 0-13 years
33%
Teens 14-17 years
43% of parents have book related apps on their devices for their children to use.
Only 33% of teens stated that they currently have book related apps downloaded to their devices.
78%
36%
68%
Children ages 0-2 years
Children ages 7-8 years
By the time a child is 11-13, 78% will have access to devices where they can download apps.
What percent of children have access to devices where they can download apps?
Can books compete with other media types?
When do Children & Teens use Apps?
14%
of parents consider apps to be another kind of reading activity.
55%
64%
69%
of teens felt that books played an 'equally' to 'more' important role than other forms of media.
have regular times in the day when they read books instead of playing with apps.
3-8 years
9-13 years
Find out more at: www.booknetcanada.ca/consumer-studies