Switching to a CIRCULAR
Linear Vs. Circular Economy
Materials in a Linear Economy
Materials in a Circular Economy
Technical & biological nutrients are mixed together, making high quality recovery difficult
Technical nutrients are separated and recirculated as high quality resources.
Biological nutrients re-enter the biosphere and increase natural capital.
Why Switch to a Circular Economy?
Imagine an economy...
Linear = Status Quo
... Where waste from one industry becomes resource for another...
... Is powered by renewable energy...
... And new business models based on collaboration and sharing arise.
Ignoring and working against nature
Working with and learning from nature
... That exacerbates climate change effects ....
... Adding to growing amounts of waste...
... Is still stuck on fossil fuels...
Imagine an economy...
... Generated by 8.5 billion people living with growing inequality. 
... That restores the environment and minimizes negative impacts...
Circular = A New Way
How do we make the switch?
Business Model Innovation
New Design Philosophies
Emphasis on Services E.g. Cell phone contracts, modular carpets, lights 
Design for Recovery
Design for Disassembly
Design for Repair
Incorporate recycled materials
An Energy Transition
... to one that efficiently uses regenerative sources that preserves natural capital.
Switching from an economy fueled by wasteful extraction of non-renewable energy sources that harm the environment...
Next Life Sales E.g. Used book stores, thrift stores
Product Transformation E.g. Food waste into animal feed 
Access over Ownership E.g. Car-shares, tool libraries 
Getting On Board
The Ellen MacArthur Foundation is a registered charity with the aim of "inspiring a generation to re-think, re-design & build a positive future through the framework of a circular economy."
Many major companies are embracing the circular economy shift by partnering up with the Ellen MacArthur Foundation.
Want to see ideas of circular economies in action? Check out our sharing economy infographic!
Follow Us on:
Visit www.rcbc.ca and download the Recyclepedia App or call the Recycling Hotline: Lower Mainland (604)-RECYCLE (732-9253) Toll-Free 1(800)-667-4321
 World population projected to reach 8.5 billion by 2030- http://unsdn.org/world-population-projected-to-reach-8-5-billion-by-2030/
 Interface Carpets: Mission - http://www.interface.com/CA/en-CA/about/mission
 Philips: How to Transition to a Circular Economy http://www.theguardian.com/sustainable-business/interactive/how-to-transition-to-a-circular-economy-infographic
 Recycling Council of BC The Sharing Economy Infographic
 Enterra Feed -http://www.enterrafeed.com/
[4 The Ellen MacArthur Foundation - http://www.ellenmacarthurfoundation.org/circular-economy