HOW

SOCIAL

NETWORKING

SITES ARE USED

*Data shown below are in Percentage(%)

HOW PEOPLE OF DIFFERENT AGES ENGAGED IN SOCIAL NETWORKS

HOW PEOPLE OF DIFFERENT AGES ENGAGED IN DIFFERENT POPULAR SOCIAL NETWORKING SITES

MALE / FEMALE RATIO IN POPULAR NETWORKING SITES

MONTHLY VISITORS OF POPULAR SOCIAL NETWORKS

ESTIMATED NUMBER OF USERS IN POPULAR SOCIAL NETWORKS (IN MILLIONS)

KEY FINDINGS

Facebook active usage still dominates among account owners at 62% globally. This compares to 49% for Twitter and 44% for Google+.

LinkedIn is the most popular for older users.

Usage of social networks by older users is increasing.

Twitter is about daily activities.

REFERENCES

http://www.pathosit.com/stats-on-social-media-in-2013/

http://www/mediabistro.com/alltwitter/social-media-landscape_b46690

http://marketingland.com/wp-content/ml-loads/2013/04/GlobalWebIndex-Social-Media-by-Age.png

http://www.bubblecube.wordpress.com/2013/10/15/2013-stats-on-facebook-twitter-google-linkedin-instagram-pinterest-an-infographic/

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