How to Get the Most From Your

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published by Shyamanta Baruah


How to Get the Most From Your Facebook Page Promotion

Imagine you own a small business. And to attract customers you decide to use Facebook advertising. You create a page and use Facebook page promotion to get more followers.   You do get a lot of followers. But something smells fishy: You do not see any increase in walk-ins!  Sounds familiar?

Here's what to do

Set up Your Facebook Page Promotion

What to expect  :

Access to a Facebook Advertising Specialist for 30 days. Help in developing a customized strategy for your business. Help in measuring and optimizng campaign performance.

If you are a small business, you should sign up with the Facebook Small Business Program.

How much does it cost :

You need to commit to a daily spend of Rs 500 (USD 9 approx) for 30 days.

Use Targeting Options to Build Your Audience

Facebook provides a number of options that you can use to target a particular set of people.

What to do:

Use  targeting options like locations, languages, relationship, life events, work and so on to  determine who should see your page .

What to expect :

A group of people relevant to your business.

Goal Setting and Budget Allocation

It’s always a good idea to set a goal and work backward to arrive at a budget.

What to do :

A page like costs around Rs 10.00 in India. Arrive at a number using this as a ballpark. Use Facebook analytics to continuously improve your campaign. Use this knowledge to achieve better performance.

Created by Shyamanta Baruah. Visit my blog

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