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Piktochart brainstorming preso

created using Rivera Presentation template
published by dalparke24

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How to get started with infographics

Everything you need to make your creative process more effective

by Dana Malstaff

Brainstorming

The most important part of your project!

Everything has value & ideas are everywhere if you are present enough to see them.

Be Open!

Brainstorming

The most important part of your project!

Don't try to be perfect right from the beginning.

Learn to jot things down!

Brainstorming

The most important part of your project!

Don’t take things at face value…

Always break it down!

Knowing Your Audience

What does your ideal client like, utilize or need?

Knowing Your Audience

What does your ideal client like, utilize or need?

What do they like to do in their spare time?

Knowing Your Audience

What does your ideal client like, utilize or need?

What do they like to do in their spare time?

What are they sharing or commenting about?

The 8 Types of

INFOGRAPHICS

Knowing the 8 types makes outlining your content that much easier.

Infographic Type 1

Provides all of the facts about 1 thing or topic

Subject Specific

a. Talks about benefits or risks b. Includes researched statistics c. Generally only includes validated and widely accepted recommendations d. Meant to be educational e. Is fact based

Subject Specific

Infographic Type 1

Infographic Type 1

Infographic Type 2

Tells the reader how to do something

How to

a. Usually has numbered instructions b. Walks the reader through a process c. The steps can be based on research or based on experience  

How to

Infographic Type 2

Infographic Type 2

Infographic Type 3

Gives the top 10 (number may vary) of something

Top #

a. Can be the top # by success b. Can be the top # by your recommendation c. Can be the top # of benefits or risks d. Can be a comparison list e. The list goes on and on

Top #

Infographic Type 3

Infographic Type 3

Infographic Type 4

An infographic that provides your recommendations

Recommendations

a. Can be based partly on fact, but also includes your personal insight b. Often times is masked by a How to, or other title, but always includes specific recommendations mixed with facts and quotes c. Can be a ‘guide’ or have numbers

Recommendations

Infographic Type 4

Infographic Type 4

Infographic Type 5

An infographic that covers a time sensitive subject

Time Sensitive

Time Sensitive

a. Can be just about anything that is relevant for a particular time. (ie. political, news, social, industry specific, product launch, etc. b. Is generally used to get a large number of views because if the increased searchability of the topic c. Need to consider large influx vs longevity of being relevant

Infographic Type 5

Infographic Type 5

Infographic Type 6

An infographic that walks the reader through a timeline

The History Of

a. Usually includes years b. Can walk through the life of a person, product, movement, event, etc. c. Is great to show how something has changed, grown, or affected us

The History Of

Infographic Type 6

Infographic Type 6

Infographic Type 7

An infographic that breaks down a process depending on our choices

Decision Tree

a. Include yes.no branches b. Are great to show the reader the consequences of certain decisions c. Can get complicated

Decision Tree

Infographic Type 7

Infographic Type 7

Infographic Type 8

An infographic that is all about a product, company or brand

Brand Specific

a. Similar to a subject specific b. Meant to help sell a product or promote a brand c. Usually includes statistics & comparisons d. Should utilize brand colors, fonts and feel, unless you are not the owner of the brand

Brand Specific

Infographic Type 8

Infographic Type 8

Not Just for Infographics

Not Just for Infographics

www.expandyourreach.club

DON'T FORGET

TO HAVE SOME FUN

Creativity is just intelligence having fun. - Albert Einstein