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Audience Development Survey 2015

created using Minimalist template
published by soundandmusic

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Audience Development Survey 2015
65%  
We asked those producing new music to share with us their thoughts and stats about their audiences. We received 36 responses. Here's what we found:
1/3
Most of the events were produced in London
of survey participants produced events in more than one region
January 2015
@soundandmusic  
Promotional Tools
About our survey respondents
soundandmusic.org
Facebook
Word of mouth
Twitter
Listings sites
Your own newsletter
Word of mouth
Facebook
Twitter
Your own newsletter
Flyers
Top Promotional Tools By Usage
Most Effective Promotional Tools
Opportunities and Difficulties
Audience Numbers
48%  
39%  
14%  
of respondents stated that audience numbers have stayed the same over the past 12 months
Whilst 37% saw a little or a significant amount of growth only 13% saw a slight decline with only one stating significant decline
We asked respondents what they thought the opportunities and current difficulties for building audiences were:
Lack of resource/budget
Difficulty in reaching audiences
Perceptions of new music
DIFFICULTIES
OPPORTUNITIES
Networks/word of mouth
New ways of presenting new music
[email protected]
Changing perceptions of new music