public

Audience Development Survey 2015

created using Minimalist template
published by soundandmusic

Loading...
Loading

Audience Development Survey 2015

65%  

We asked those producing new music to share with us their thoughts and stats about their audiences. We received 36 responses. Here's what we found:

1/3

Most of the events were produced in London

of survey participants produced events in more than one region

January 2015

@soundandmusic  

Promotional Tools

About our survey respondents

soundandmusic.org

Facebook

Word of mouth

Twitter

Listings sites

Your own newsletter

Word of mouth

Facebook

Twitter

Your own newsletter

Flyers

Top Promotional Tools By Usage

Most Effective Promotional Tools

Opportunities and Difficulties

Audience Numbers

48%  

39%  

14%  

of respondents stated that audience numbers have stayed the same over the past 12 months

Whilst 37% saw a little or a significant amount of growth only 13% saw a slight decline with only one stating significant decline

We asked respondents what they thought the opportunities and current difficulties for building audiences were:

Lack of resource/budget

Difficulty in reaching audiences

Perceptions of new music

DIFFICULTIES

OPPORTUNITIES

Networks/word of mouth

New ways of presenting new music

[email protected]

Changing perceptions of new music