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One bite at a time

6 WAYS TO MAKE YOUR READERS FALL IN LOVE WITH YOU

What is MICROCONTENT?

meaningful for quick digestion

compelling & attention grabbing

crisp for short attention spans

attractively tantalising

Microcontent is bite-sized content that is optimised for social media channels and distribution.

Definition

Key Components

Interesting and meaningful microcontent captures consumer attention.

Compelling

Stand Alone

Crisp & Concise

Significant reduction in consumer attention spans

Consumer Attention Spans (s)

2000

2013

Why Does Microcontent Matter?

new blog posts published WordPress

1,310,000

tweets on Twitter

422 million

200 million

Facebook status updates

50,400

hours of video uploaded to YouTube

40 million

photos posted to Instagram 

Tremendous numbers of posts and updates daily

Mobile Devices gaining Popularity

now number

phones globally are

of all consumers have used their mobile devices to     access the Web in the last

173 million

60%

54%

of all 

smartphones

7days

Mobile subscriptions

Globally,

HOW To Go Micro

Go Micro Tip #1:

Summarise your 1,000-word article into 140 characters - or less.

Go Micro Tip #2:

Use compelling copy for impact.

Go Micro Tip #3:

Deliver quick hacking tips - like this!

Go Micro Tip #4:

Use 6-second Vine clips.

Go Micro Tip #5:

Share standout facts in single-block infographics.

Go Micro Tip #6:

Use images - they speak a thousand words.

Have You Come Across These Recently?

Here are some great examples of Microcontent

Image courtesy of  http://www.pleated-jeans.com/2012/06/05/18-infuriatingly-awful-popsicle-stick-jokes/

Images from  http://snapplebottlecaps.tumblr.com/

Remember these from your childhood? Or last week? They are real life examples of MicroContent made to entertain!

Popsicle Stick Jokes and Snapple Cap Facts

Source: Twitter Data @twitterdata

Images from  BBC https://twitter.com/hashtag/bbcgofigure?src=hash

TWITTER and the BBC

BBC and TwitterData have taken to Social Media sharing thought provoking statistics. They are to the point, simple and sharable.

6 Second VINE Videos

See how Toyota and Asos use Vine to share 6 second fun videos.

A Marketer's Guide to Micro-Content, Visually wordpress.com/stats blog.twitter.com thesocialskinny.com washingtonpost.com wearesocial.net/ gigaom.com sip-trunking.tmcnet.com en.wikipedia.org

Sources:

Shuan Thing

Infographic: How to make micro-content increase your click-through rate

Infographic