• You are already missing 200 million potential customers

    created using World Startup Report template
    published by albertpalacci
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You are already missing 200 million potential customers

USERS:

Mobile Sharing:

World in photos:

World Brands

Over 180 million monthly active users

59% of the top world brands are now on instagram

55 million photos shared everyday

16 billion photos shared everyday

The fastest growing social site globally

25% of fortune 500 brands are on instagram

Instagram

Instagram Interactions

58 times more interactions than Facebook

Facebook

0.1% or less brand interaction rate

Instagram

4.21% brand interaction rate 

58 times more engagement per follower than Facebook

Top Hashtags

#Love

#Instagood

#Me

#Tbt

#Follow

572,213,334 photos

248,601,331 photos

215,557,816 photos

216,694,008 photos

262,773,671 photos

Top Brands on Instagram

Nike

Starbucks

Adidas Originals

NBA

Victoria's Secret

GoPro

4,763,774 Account Followers

2,626,860 Account Followers

2,020,471 Account Followers

2,761,342 Account Followers

4,619,627 Account Followers

2,243,949 Account Followers

Instagram Direct

Pros

Cons

Add filters to photos or videos. Send text and/or video messages. Send group messages. Send existing photos and videos from the camera roll.  

Can’t message people outside of Instagram. No stop motion video like Vine. Photos must be cropped as square. Group messages limited to 15 people.    

Advertising

57% of US adult Instagram users visit the site at least once per day, and 35% do so multiple times per day

32M Americans used the Instagram mobile app each month in 2013, up 66% from 2012

Brands with Instagram accounts share an average of 98% of the photos they post to the site to Facebook, and 59% to Twitter

59% of brands have presences on Instagram, up 9% from Q4 2012

8,500 photos are liked on Instagram per second

User Information

18-29 years old

30-49 years old

50-64 years old

18%

37%

6%

ADVICE

Share your Instagram Pics on Other Social Networks

Use Relevant Hashtags

Show New Uses for Your Products

Host an Instagram Contest

FOR MORE INFO, VISIT:

www.albertpalacci.org

A PROJECT BY: Albert Palacci - https://twitter.com/apalacci

DESIGNED BY:

Sources:http://www.marketingpilgrim.com/2013/10/infographic-instagram-marketing-by-the-numbers.html http://blog.getchute.com/insights-outlook/10-facts-you-need-to-know-about-instagram-marketing/ http://jennstrends.com/instagram-statistics-for-2014/ http://www.hashtagig.com/top-hashtags-on-instagram.php http://list.totems.co/  http://www.thedrum.com/news/2014/04/30/instagram-blows-other-social-networks-away-when-it-comes-engagement-delivering-58  http://mashable.com/2014/04/04/social-network-messaging-vine/ http://www.factbrowser.com/tags/instagram/