What is Gamification?
It provides incentives for user engagement.
The use of elements of game play in a non-game context.
Games help people complete mundane or challenging real-life tasks.
For additional methods of Gamification, CLICK HERE!
5 Common Methods of Gamification
5 Ways Gamification Drives Engagement
How does it work?
Points & Rewards
Why does it work?
Visible Motivators & Progress
Fun & Interesting
Allows people to make mistakes
Benefits of Gamification
Effortless learning by engaging the whole brain
Stimulating and challenging
Its fun! The game is the reward
Encourages a sense of play and creative thinking
Rewards lead to motivation and mastery
Where is it used?
Gamification in the Real World
Volkswagon intiates a fun revolution
FourSquare rewards users for "checking in" at local businesses
Users earn skill points for learning languages with Duo Lingo
Improve your typing skills with Nitro Type while racing others
Set personal fitness goals, challenge your friends, and cheer each other on with Nike Plus
Fun Facts about Gamification
More than 70% of the world's largest 2,000 companies are expected to have deployed at least one gamification application by year end 2014 (Gartner).
The overall market for gamification tools, services, and applications is projected to be $5.5 billion by 2018 (M2 Research).
Vendors claim that gamification can lead to a 100% to 150% increase in engagement including unique views, page views, community activities, and time on site (M2 Research).
63% of American adults agree that making everyday activities more like a game would make them more fun and rewarding (JW Intelligence).
Over 2/3rds of employers consider gamification an effective strategy for encouraging their employees to improve their health (Buck Consultants).
Brought to you by: Psychology of Play