public

Infocore Consumer Marketing Insights: UK

created using 2015 Resolution template
published by AnneHumpich

Loading...
Loading

UNITED KINGDOM

DIRECT MARKETING DATA

Total Records to Population Ratio

RATIOS

17

Total CONSUMER Records to POPULATION Ratio

Total CONSUMER Records to HOUSEHOLDS Ratio

Total BUSINESS Records to BUSINESS Ratio

TOTAL VERIFIED RECORDS

975,247,670

Consumer Records

901,348,622

Business Records

73,899,048

Source: Infocore International Data Repository

14

34

33

The UK has 1.2% of the world's data

POPULATION: 65 million

0-14 years

12%

12%

18%

17%

41%

Age Distribution

15 -24 years

25 -54 years

55 -64 years

65 and over

World Share

Urbanization

23

World Ranking

0.9%

83%

people  were living alone

Median Age

Million Families

18.7

40

Households: 27 million

of all households were two person households

35%

40%

of young adults aged 15 to 34 lived with parents

In 2015

7.7 Million

INCOME and EMPLOYMENT

the average household net-adjusted disposable income per capita

of people aged 15 to 64 have a paid job

73%

Top 20%

of the population earns nearly 6 times as much as

bottom 20%

$ 26,687  / year

DIGITAL

92%

of population uses the internet

59%

of population uses social media

62%

of people are MOBILE internet users

Mobile Phone any kind

Smart Phone

Laptop/Desktop

Tablet

DIGITAL DEVICE  OWNERSHIP

Percentage of the adult population that own each type of device.

WWW

WWW

47%

of people use Facebook, the top social app

ECOMMERCE

In 2015

Ecommerce share of gdp - the highest in europe

In 2015, UK e-shoppers led Europe, spending $177 billion online. The UK ranks #3 in the world after China and the USA. 81% of people shop online.

Average order value (including travel)

$173

Average order value (excluding travel)

$104

Average online spend per capita

$2,739

Average online spend per e-shopper

$4,080

Online’s percentage of total retail in 2015:

MOBILE COMMERCE phones & tablets

Total Mobile Sales

20%

$35 billion

87%

of TABLET users have made a purchase using the device

of SMARTPHONE users have made a purchase using the device

79%

MOBILE SHARE of online sales

in 2015

MOST POPULAR

PAYMENT TYPE

45%

23%

14%

Debit Cards

eWallet

Credit Cards

PURCHASE TYPE

PRODUCT type bought online:

SERVICE type bought online:

Clothing

Travel

ONLINE SPEND

ORDER VALUE

6.12%

27%

Sources: http://wearesocial.com/special-reports/digital-in-2016 http://www.ecommerce-europe.eu/facts-figures/infographics https://data.oecd.org/united-kingdom.htm https://www.cia.gov/library/publications/the-world-factbook/geos/uk.html www.infocore.com International Data Repository